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About

"Familiar done differently."

Devoted to expert craftsmanship and exquisite design SAGAN Vienna is offering handbags, small leather goods and home accessories.

Launched in Vienna in 2012 by Tanja Bradaric (Croatian) and Taro Ohmae (Japanese). Formerly known as Bradaric Ohmae, the brand was renamed in 2016 to SAGAN Vienna.

The philosophy of SAGAN Vienna is to create functional, quality pieces with a sense of uniqueness and relaxed elegance. It is an encounter with familiar, charged with history, the well known that spurs new ideas. SAGAN Vienna is familiar done differently.

All SAGAN Vienna goods are created with finest materials and manufactured by skilled artisans in Vienna and Europe.

In Japanese the word “sagan” means “the left bank” or “the left side of a river” and the expression implies a sensibility for idiosyncrasy and inventive non-conformity that strongly resonates with brand design philosophy.